Tissot 160th Anniversary at Baselworld


For its 160th anniversary, the Tissot brand has asked La Cellula Lab to tell its story through an exhibition that catches the attention of visitors to the Bale fair. This has resulted in a rich fusion of heritage and modernity. The central cube is of great complexity since it is rotary and interactive. The exhibition highlights the signature of the brand by exhibiting 21 emblematic timepieces.

Museum and Exhibitions